This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.
Forker, Olan D. (author), Kaiser, Harry M. (author), Kobayashi, Kohei (author), Lenz, John E. (author), Suzuki, Nobuhiro (author), and National Research Institute of Agricultural Economics, Japanese Ministry of Agriculture, Forestry, and Fisheries; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Kyushu University; Department of Agricultural Economics, Cornell University
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08405
search through journal, A framework is proposed for incorporating the degree of market competition in evaluating milk promotion effectiveness. The imperfect competition model allows simultaneity in price and quantity with an endogenous fluid milk premium. The model's usefulness is demonstrated with Japanese generic milk promotion data. Results show a conventional exogenous-price or exogenous-premium model will underestimate returns to milk promotion. (original)
Knight, Thomas O. (author), Kubiak, Kathryn A. (author), and Knight: Assistant professor, Department of Agricultural Economics, Texas A&M University, TX; Kubiak: Graduate research assistant, Department of Agricultural Economics, Texas A&M University, TX
Format:
Journal article
Publication Date:
1987-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05350
AGRICOLA IND 88021937, Abstract: Extension economists in many states develop decision aids to assist agricultural producers in evaluating farm participation. It is important that these analytical procedures yield reliable results. Consistency among procedures is also important when they are used in formulating competitive bids for programs like the Dairy Termination Program. Seven Dairy Termination Program break-even bid procedures are examined. The results show that the analytical approaches are conceptually quite different and that numerical results derived for an example farm are inconsistent.
Guilkey, David K. (author), Haines, Pamela S. (author), Popkin, Barry M. (author), and Haines, Popkin: Department of Nutrition, University of North Carolina; Guilkey: Department of Economics, University of North Carolina
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03036
