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102. Hashtag hijacking and crowdsourcing transparency: social media affordances and the governance of farm animal protection
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rodak, Olga (author)
- Format:
- Journal article
- Publication Date:
- 2020-06
- Published:
- Netherlands: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12240
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 37 Iss. 2
- Notes:
- 15 pages, The post-war Western world has seen a gradual shift from government to governance, a process that also concerned the issues related to agro-food sustainability, such as food quality, environmental impact, social justice, and farm animal welfare. Scholars believe that social media are a new site that reconfigures relations between various actors involved in the governance of these problems. However, empirical research on this matter remains scarce. This paper fills this gap by examining the case of Februdairy, a Twitter hashtag campaign to promote the British dairy industry, hijacked by animal protection activists. For this case, I employ the relational perspective on technology affordances—as operationalised by Faraj and Azad (in: Leonard et al. (eds), Materiality and organizing. Social interaction in a technological world, Oxford University Press, Oxford, 2012)—to highlight two distinct strategic modes of embracement of social media functionalities by the opposing groups: hashtag hijacking and crowdsourcing transparency. The analysis reveals also that a pre-existing social structure of the agro-food system conditions reconfiguration of social relations by technology in a way that actually strengthens the tendency to govern the issue of farm animal protection with market mechanisms.
103. How consumers use mandatory genetic engineering (GE) labels: evidence from Vermont
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kolodinsky, Jane (author), Morris, Sean (author), Pazuniak, Orest (author), and University of Vermont
- Format:
- Journal article
- Publication Date:
- 2018-10-29
- Published:
- United States: Springer Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10315
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(1) : 117-125
- Notes:
- 9 pages., Via online journal., Food labels legislated by the U.S. government have been designed to provide information to consumers. It has been asserted that the simple disclosures “produced using genetic engineering” on newly legislated U.S. food labels will send a signal that influences individual preferences rather than providing information. Vermont is the only US state to have experienced mandatory labeling of foods produced using genetic engineering (GE) via simple disclosures. Using a representative sample of adults who experienced Vermont’s mandatory GE labeling policy, we examined whether GE labels were seen by consumers and whether the labels provided information or influenced preferences. Nearly one-third of respondents reported seeing a label. Higher income, younger consumers who search for information about GE were more likely to report seeing a label. We also estimated whether labels served as information cues that helped reveal consumer preferences through purchases, or whether labels served as a signal that influenced preferences and purchases. For 50.5% of consumers who saw a label, the label served as an information cue that revealed their preferences. For 13% of those who saw the label, the label influenced preferences and behavior. Overall, for 4% of the total sample, simple GE disclosures influenced preferences. For a slight majority of consumers who used a GE label, simple disclosures were an information signal and not a preference signal. Searching for GE information, classifying as female, older age and opposing GE in food production significantly increased the probability that GE labels served as an information source. Providing such disclosures to consumers may be the least complex and most transparent option for mandatory GE labeling.
104. How digital communications contribute to shaping the career paths of youth: a review study focused on farming as a career option
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Unay‑Gailhard, İlkay (author) and Brennen, Mark A. (author)
- Format:
- Online article
- Publication Date:
- 2022-08-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12601
- Journal Title:
- Agriculture and Human Values
- Notes:
- 18pgs, Can the power of digital communications create opportunities for overcoming generational renewal problems on farms? This interdisciplinary review explores the reported impacts of digital communication on career initiation into farming from a global perspective via the lens of career theories. Seventy-three papers were synthesized into two domains: (1) the impact of digital communication interactions on farming career initiation, and (2) the dynamics of digital communication initiatives that create opportunities to inspire youth into farming. The finding shows that the mainstream literature primarily aims to support the continuity of farming careers but pay little attention to the potential of digital communication to attract youth into farming. This review argues that career communications for farming receives insufficient attention, and could be better integrated into agricultural communications strategies by using the potential of digital communications. Study concludes that while economic and geographic factors, as well as societal and cultural norms, lead to negative perceptions on farming careers, there are three pathways that may contribute to breaking down these negative perceptions. Firstly, taking the changing nature of career motivations, such as the trend towards sustainable farming linked to self-fulfillment, among today’s youth into consideration is essential. Secondly, highlighting technological advances in digital agriculture practices, like geographical flexibility or innovation capacity of farming, for example, is important to increase awareness about new opportunities in the profession. Lastly, communication campaigns with targeted groups (e.g., young females) play a role to change the negative perceptions of the rural way of life and the farming profession.
105. How farmers “repair” the industrial agricultural system
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Houser, Matthew (author), Gunderson, Ryan (author), Stuart, Diana (author), and Denny, Riva C.H. (author)
- Format:
- Journal article
- Publication Date:
- 2020-03-31
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12059
- Journal Title:
- Agriculture and Human Values
- Notes:
- 15 pages, via Online journal, Scholars are increasingly calling for the environmental issues of the industrial agricultural system to be addressed via eventual agroecological system-level transformation. It is critical to identify the barriers to this transition. Drawing from Henke’s (Cultivating science, harvesting power: science and industrial agriculture in California, MIT Press, Cambridge, MA, 2008) theory of “repair,” we explore how farmers participate in the reproduction of the industrial system through “discursive repair,” or arguing for the continuation of the industrial agriculture system. Our empirical case relates to water pollution from nitrogen fertilizer and draws data from a sample of over 150 interviews with row-crop farmers in the midwestern United States. We find that farmers defend this system by denying agriculture’s causal role and proposing the potential for within-system solutions. They perform these defenses by drawing on ideological positions (agrarianism, market-fundamentalism and techno-optimism) and may be ultimately led to seek system maintenance because they are unable to envision an alternative to the industrial agriculture system.
106. How organic farmers view their own practice: results from the Czech Republic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zagata, Lukas (author)
- Format:
- Journal article
- Publication Date:
- 2010-09
- Published:
- Czech Republic
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03061
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 27(3) : 277-290
107. Ill fares the land : Essays on food, hunger, and power, by Susan George (book review)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Axinn, George H. (author / Department of Resource Development, Michigan State University)
- Format:
- Book review
- Publication Date:
- 1988
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06588
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 5 (1/2) : 124-6
- Notes:
- James F. Evans Collection; Axinn
108. Images of work, images of defiance: engaging migrant farm worker voice through community-based arts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Perry, Adam J. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-09
- Published:
- Springer Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10844
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3):627–640
- Notes:
- 14 pages., via online journal., This article addresses a stated need within the food justice movement scholarship to increase the attention paid to the political socialization of hired farm hands in industrial agriculture. In Canada, tackling the problem of farm worker equity has particular social and political contours related to the Canadian horticultural industry’s reliance on a state-managed migrant agricultural labour program designed to fill the sector’s labour market demands. As Canada’s Seasonal Agricultural Worker Program (SAWP) produces relations of ‘unfree labour’, engaging migrant farm workers in social movement initiatives can be particularly challenging. Critical educational interventions designed to encourage migrant farm workers’ contribution to contemporary social movements in Canada must therefore confront the socio-cultural obstacles that constrict migrant farm workers’ opportunities to participate as full members of their communities. In this article, I argue that social justice oriented approaches to community-based arts can provide a means for increasing the social movement contributions of farm workers employed through managed labour migration schema such as Canada’s SAWP.
109. Impacts on food policy from traditional and social media framing of moral outrage and cultural stereotypes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Small, Virginia (author) and Warn, James (author)
- Format:
- Journal article
- Publication Date:
- 2020-06
- Published:
- United States: Springer Nature B.V. 2019
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12228
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- v. 37, iss. 2
- Notes:
- 16 pages, Food policy increasingly attempts to accommodate a wider and more diverse range of stakeholder interests. However, the emerging influence of different communities and networks of actors with localized concerns and interests around how food should be produced and traded, can challenge attempts to achieving more open, sustainable and globally-integrated food chains. This article analyses how cultural factors internal to a developed country can disrupt the export of food to a developing country. A framing analysis is applied to examine how activists using social media to interact with the traditional news media in Australia were able to inflame public opinion and provoke outrage to disrupt the policy agenda. The paper contains a case study analysis of the media controversy in 2011 around the slaughter of beef cattle in Indonesian abattoirs and the subsequent banning of live cattle exports to Indonesia by Australia. The analysis draws on the theory of binary cultural oppositions to examine how practices in relation to the slaughter of beef cattle in Indonesia were reframed, through extensive media coverage of moral outrage into a critique of the values and cultural practices of Indonesian society.
110. Indigenous agricultural knowledge systems and development
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Haynes, Richard (author) and Warren, D. Michael (author)
- Format:
- Journal article
- Publication Date:
- 1991
- Published:
- USA: Gainesville, FL : University of Florida, Agriculture, Food, and Human Value Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05931
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 8 (1/2) : 2-4