1. Financial benefits of Florida generic orange juice marketing Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Thomas, Arthur M. (author) and Canter, Neil (author) Format: Journal article Publication Date: 2009-12 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956 Journal Title: Agricultural and Resource Economics Review Journal Title Details: 38(3) : 431-444