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    Start Over Journal Title Agricultural Advertising

    22. Salesmanship

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aubuchon, W.N. (author)
    Format:
    Journal article
    Publication Date:
    1905
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15397
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(1) : 13-17
    Notes:
    Address delivered at the St. Louis Farm Implement Board of Trade, December 12, 1904.

    29. Farm papers and general publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barton, Bayard W. (author)
    Format:
    Journal article
    Publication Date:
    1907-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15818
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(2) : 145-146
    Notes:
    Reprinted from The Advertising Agent. Argues that marketers of consumer and other goods should consider advertising to farmers because of their strong buying power.

    32. Politics and advertising. Beck calls attention to politicians, gold, silver, advertising, and the value of the farm press in time of distress

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beck, George S. (author)
    Format:
    Journal article
    Publication Date:
    1896-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15177
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    3(9) : 4-5

    35. The farmer man and the wise men

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bennett, Ira M. (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15415
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 166-167
    Notes:
    Features the efforts of an organization-related farm paper, Up-To-Date Farming, to help farmers gain equitable prices for what they produce.

    37. A new investment: the "hog bond"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bereman, H.A. (author)
    Format:
    Journal article
    Publication Date:
    1915-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16862
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(5) : 54-55
    Notes:
    Tongue-in-cheek commentary on a hog-related investment offer advertised in a Chicago newspaper.

    42. Do you reach the Scandinavians by advertising in the English papers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 62, 64

    51. The Devil and Eve

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burba, George F. (author / Editor, Daily Sun, Springfield, Ohio)
    Format:
    Journal article
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15457
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 224-225
    Notes:
    Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."

    57. The literary side of agricultural journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, W.H. (author / Editor, The Strawberry)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15803
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 510-513
    Notes:
    Extracts from a lecture delivered before a class in agricultural journalism, Agriculture College, University of Illinois, Urbana, during early 1907. Published here under the headline, "Of interest to writers of advertisements.".

    61. Why the farmer does not read magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burt, Charles W. (author)
    Format:
    Journal article
    Publication Date:
    1908-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16365
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(2) : 134-136
    Notes:
    Author criticizes "standard magazines" for condescension to farm families and lack of content interesting to them. Commends progress of farm papers.

    69. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15472
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(6) : 513-516
    Notes:
    From Printers' Ink

    70. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    72. A decade of publicity, fore and aft

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, P.V. (author / Publisher, Northwestern Agriculturist)
    Format:
    Journal article
    Publication Date:
    1909-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16416
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(8) : 794-799
    Notes:
    Includes a reported example of deception used in advertising harness for horses.

    79. Enforced changes in circulation methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Darlington, T.M. (author)
    Format:
    Journal article
    Publication Date:
    1917
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16896
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    29(9) : 44-45
    Notes:
    Counters criticism of farm papers for "giving away" circulation, selling premiums more than subscriptions, and paying solicitors 100% of what they take in.

    81. Farm Market Days

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16871
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(12) : 11-26
    Notes:
    Report of field tour by more than 50 agricultural publication publishers to manufacturers, jobbers, wholesalers, retailers and advertising agencies in Indiana, Michigan, New York and Ohio. "4,563 business men get new light on farm papers." Event organized by Agricultural Publishers' Association - Burridge D. Butler, president.

    83. Verily, brethren, the old order changeth: being a few reflections on the present attitude of the retail merchant toward the erstwhile bogie the M.O. catalog

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16881
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(1) : 54-57

    92. Speech of J.B. Dignam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dignam, J.B. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16352
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 522
    Notes:
    Speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908. Humorous treatment of an agricultural writer's work.

    95. Why I want my ad in good company

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fales, R.P. (author)
    Format:
    Journal article
    Publication Date:
    1911-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16626
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(2) : 38-39
    Notes:
    Advertising manager decries the acceptance of "booze, fake medical and other advertising that brand stamps" some farm papers as undesirable in farm journalism.