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    Start Over Journal Title Agricultural Advertising

    615. The progressive advertising manager: modern methods of reaching the rural classes by means of the rural route system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15429
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(5) : 422-423
    Notes:
    Features efforts of the Corn Belt Farm Dailies.

    617. The purpose of the farm journal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Hugh J. (author / Editor, Farm, Stock and Home)
    Format:
    Journal article
    Publication Date:
    1912-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16647
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(11) : 77-79, 82
    Notes:
    Address to an agricultural journalism class, University of Wisconsin, Madison.

    623. The relation of the farmer to the advertising business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irvine, James M. (author / Editor, Fruit Grower)
    Format:
    Journal article
    Publication Date:
    1908-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16339
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(3) : 224-226
    Notes:
    Summary of speech to the St. Joseph (Missouri) Advertising Club, June 17, 1908

    629. The special representative

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rankin, E.W. (author)
    Format:
    Journal article
    Publication Date:
    1904-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15319
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(7) : 17-28+
    Notes:
    Introduces media sales representatives based in Chicago, Illinois, including those that represent various farm periodicals. Author notes that such representatives have been recognized in the advertising business for only about 20 years.

    659. Verily, brethren, the old order changeth: being a few reflections on the present attitude of the retail merchant toward the erstwhile bogie the M.O. catalog

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16881
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(1) : 54-57

    670. What farm papers are doing for advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16886
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(3) : 45
    Notes:
    Part of an address by E.T. Meredith, publisher of Successful Farming, before an advertising convention in Philadelphia, Pennsylvania.

    688. Who foots the bills? What proportion of the cost of production does the subscription income of a farm paper bear?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15806
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(6) : 581-583
    Notes:
    Twelve brief reports from "a number of representative publishers."

    690. Why I want my ad in good company

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fales, R.P. (author)
    Format:
    Journal article
    Publication Date:
    1911-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16626
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(2) : 38-39
    Notes:
    Advertising manager decries the acceptance of "booze, fake medical and other advertising that brand stamps" some farm papers as undesirable in farm journalism.

    693. Why not advertise apples?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16847
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 10
    Notes:
    "The moral of this is that the apple growers ought to undertake co-operative advertising campaigns that would create a greater market here at home." An early call for generic advertising of agricultural products?

    696. Why the farmer does not read magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burt, Charles W. (author)
    Format:
    Journal article
    Publication Date:
    1908-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16365
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(2) : 134-136
    Notes:
    Author criticizes "standard magazines" for condescension to farm families and lack of content interesting to them. Commends progress of farm papers.

    699. Winning success at fairs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15349
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 46-47
    Notes:
    At the World's Fair in St. Louis, Missouri, a farm equipment marketer's views about the value of exhibits at such events and the features of successful exhibits. Example: "To my mind there is only one way to make a successful exhibit, and that is to have your machinery moving."