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    Start Over Journal Title Agricultural Advertising

    407. The original "medicine show"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16333
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(2) : 132-133
    Notes:
    Features John Austin Hamlin, promoter of Hamlin's Wizard Oil and inventor of the "medicine show" which for many years was a "potent and profitable means of publicity for certain proprietary remedies."

    413. The relation of the farmer to the advertising business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irvine, James M. (author / Editor, Fruit Grower)
    Format:
    Journal article
    Publication Date:
    1908-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16339
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(3) : 224-226
    Notes:
    Summary of speech to the St. Joseph (Missouri) Advertising Club, June 17, 1908

    420. Advertising a natural law: what nature teaches about it - tell the truth in advertisements, but make 'em interesting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Herbert (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16346
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 430-433
    Notes:
    Address to the National Association of Advertising Clubs, Kansas City, Missouri, August 26, 1908.

    421. The advertising school and its product

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, S. Roland (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16347
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 436-437
    Notes:
    Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."

    425. Influence of outdoor advertising on the sub-conscious mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trefz, E.F. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16351
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 517-519
    Notes:
    Extracts from speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908.

    426. Speech of J.B. Dignam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dignam, J.B. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16352
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 522
    Notes:
    Speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908. Humorous treatment of an agricultural writer's work.

    428. The different viewpoint

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snell, Myrtle Tower (author / Copy staff, Long-Critchfield)
    Format:
    Journal article
    Publication Date:
    1908-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16354
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(1) : 24-26
    Notes:
    Urges advertisers to involve women communicators in providing a different viewpoint for advertising goods to the farm family. "let the women help make your advertisements human, Friend Advertiser."

    439. Why the farmer does not read magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burt, Charles W. (author)
    Format:
    Journal article
    Publication Date:
    1908-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16365
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(2) : 134-136
    Notes:
    Author criticizes "standard magazines" for condescension to farm families and lack of content interesting to them. Commends progress of farm papers.

    446. Advertising modern farm machinery: a brief account of some of the methods employed by the International Harvester Company of America

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thain, R.S. (author)
    Format:
    Journal article
    Publication Date:
    1909-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16372
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(4) : 316-320

    467. A school of journalism and one of its graduates

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1909-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16393
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(2) : 154-155
    Notes:
    Describes early activities at the University of Wisconsin to help students prepare for careers in agricultural journalism. The articles describes activities of a student club organized by J. Clyde Marquis, editor of the Wisconsin College of Agriculture and Experiment Station.

    479. The dip net

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1909-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16405
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(4) : 364
    Notes:
    Reports that Burridge D. Butler will move to Chicago, Illinois, from Minneapolis, Minnesota, and devote full attention to being president and treasurer of Prairie Farmer as an independent enterprise.

    486. Educating the readers of a publication to be awake to the advertising pages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1909-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(7) : 672-673
    Notes:
    Article in the National Stockman and Farmer and in the Farmer's Review to help readers understand advertising: who writes it, reliability of it, who pays for it, why farm periodicals take it.

    490. A decade of publicity, fore and aft

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, P.V. (author / Publisher, Northwestern Agriculturist)
    Format:
    Journal article
    Publication Date:
    1909-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16416
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(8) : 794-799
    Notes:
    Includes a reported example of deception used in advertising harness for horses.