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    411. Random notes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kueckelhan, Freeman (author)
    Format:
    Journal article
    Publication Date:
    1904-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15293
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(4) : 43-44
    Notes:
    Column describing the activities of a hypothetical unethical media salesman, S. D. Hornswoggle (S. for Simple and D. for Downright).

    425. Report of Postal Committee, National Agricultural Press League

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15934
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(3) : 313-316
    Notes:
    Report of the Postal Committee of National Agricultural Press League. Addressed to the publishers of the Agricultural Press of America.

    429. Salesmanship

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aubuchon, W.N. (author)
    Format:
    Journal article
    Publication Date:
    1905
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15397
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(1) : 13-17
    Notes:
    Address delivered at the St. Louis Farm Implement Board of Trade, December 12, 1904.

    442. Some other mail order successes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15451
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 200-201
    Notes:
    Features development and current marketing operations of Kalamazoo Stove Company of Kalamazoo, Michigan, and Marvin Smith Company, Chicago, Illinois.

    445. Speech of J.B. Dignam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dignam, J.B. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16352
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 522
    Notes:
    Speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908. Humorous treatment of an agricultural writer's work.

    446. Standards of practice: adopted by the Associated Advertising Clubs of the World at Toronto convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1914-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16833
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(3) : 55-60
    Notes:
    Includes a list of 11 standards for agricultural publications. Examples: (1) To consider the interests of the subscriber first in both editorial and advertising columns. (2) To conduct our editorial columns with truth in a fearless, forceful manner, and in the interests of better farming conditions and better farm home conditions. (3) To keep them clean and independent of advertising considerations and to measure all advertising matter by its worth to the subscriber.

    464. The Devil and Eve

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burba, George F. (author / Editor, Daily Sun, Springfield, Ohio)
    Format:
    Journal article
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15457
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 224-225
    Notes:
    Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."

    482. The ad writer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15294
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(4) : 45
    Notes:
    Sketches the gap between (a) the image of an influential "musican of merchandizing" and (b) the actual obscure, back-office "fellow who comes and goes at the call of every one but the office boy."

    497. The advertising school and its product

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, S. Roland (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16347
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 436-437
    Notes:
    Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."