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    Start Over Journal Title Agricultural Advertising

    206. Salesmanship

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aubuchon, W.N. (author)
    Format:
    Journal article
    Publication Date:
    1905
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15397
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(1) : 13-17
    Notes:
    Address delivered at the St. Louis Farm Implement Board of Trade, December 12, 1904.

    219. Knowledge of the papers used a prime factor in a successful advertising campaign - an example

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15411
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 126-127
    Notes:
    Features the approach and effectiveness of Wallaces Farmer, Des Moines, Iowa.

    220. A three million dollar monument to advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 128-129, 132-135
    Notes:
    Features the development and current operations/facilities of Sears, Roebuck and Company, Chicago - "…built up almost entirely with the farmers of America."

    222. One day's mail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15414
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 147
    Notes:
    Features the amount of subscription mail received during one day at the offices of the Ohio Farmer, Cleveland, Ohio.

    223. The farmer man and the wise men

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bennett, Ira M. (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15415
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 166-167
    Notes:
    Features the efforts of an organization-related farm paper, Up-To-Date Farming, to help farmers gain equitable prices for what they produce.

    236. The horse that talked

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goode, Solon L. (author / President, American Farmer Company, Indianapolis, Indiana)
    Format:
    Commentary
    Publication Date:
    1905-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15428
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(5) : 418-419
    Notes:
    Tale of a dying race horse, Myth, whose lips began to move as his faithful friend, the jockey, and a vast crowd looked on: "Tell--the--world--to--ad--advertise--in--the--American--Farmer."

    237. The progressive advertising manager: modern methods of reaching the rural classes by means of the rural route system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15429
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(5) : 422-423
    Notes:
    Features efforts of the Corn Belt Farm Dailies.

    251. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    256. Buying by mail: the farmer the real father of the mail order idea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15450
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 194-199
    Notes:
    Features development and current operations of Montgomery Ward &amp; Company, including its early relationship with the Patrons of Husbandry (Grange) as supply house.

    257. Some other mail order successes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15451
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 200-201
    Notes:
    Features development and current marketing operations of Kalamazoo Stove Company of Kalamazoo, Michigan, and Marvin Smith Company, Chicago, Illinois.

    263. The Devil and Eve

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burba, George F. (author / Editor, Daily Sun, Springfield, Ohio)
    Format:
    Journal article
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15457
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 224-225
    Notes:
    Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."

    278. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15472
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(6) : 513-516
    Notes:
    From Printers' Ink

    295. Dairy feed literature

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1906-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15490
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    14(2) : 167
    Notes:
    Appeared in the Northwestern Agriculturist, January 20, 1906., The Northwestern Agriculturist gives any farmers who keep three cows or more a free five-year subscription to the periodical if they will follow recommendations of the periodical's dairy department and give the periodical one-half of the value of the increased milk produced. Article emphasizes the economic value of good information - how "farm papers containing dairy departments make cows give milk."

    297. A much abused advertising term

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1906-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15492
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    14(2) : 182-183
    Notes:
    This published news release from two agricultural papers discusses abuse of the expressions, "covers the field" or "covers the state."