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    Start Over Subject Term publishing Journal Title Agricultural Advertising

    3. Advertising and editorial freedom

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16860
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(3) : 70
    Notes:
    Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."

    4. Agricultural Publishers' Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1914-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16834
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(3) : 60
    Notes:
    Announces formation of the Agricultural Publishers' Association by 60 publishers of agricultural papers, all members of the Audit Bureau of Circulations. Burridge D. Butler, Prairie Farmer, was announced as president.

    5. Agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15802
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 500-504
    Notes:
    From an address delivered before the class in agricultural journalism, Agricultural College of University of Illinois, April 24, 1907.

    6. Agricultural press, a factor in postal situation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1918-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16932
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    31(8) : 19
    Notes:
    Reports that as farm magazines of national circulation restricted their circulations the U.S. Department of Agriculture encouraged members of Congress to find a way to remove the excessive burden of increased second-class postal rates from the shoulders of the farm publishers. "This branch of the government, be it realized, has been dependent upon the national farm journals to carry on some of the most important phases of its educational work."

    12. Are there too many farm papers? If so, who is to blame?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leith, S.E. (author)
    Format:
    Journal article
    Publication Date:
    1918-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16921
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    31(2) : 30-31
    Notes:
    "If there ever was a time when the agricultural field should be cleaned up, and weeded down to those papers that are legitimately serving the interests of better agricultural conditions, that time is now." Author urges media buyers to be more selective.

    13. Capper will cut off 175,000 circulation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16889
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(6) : 15
    Notes:
    Capper announces reduction in circulation of the Missouri Valley Farmer from 500,000 to 325,000 because of paper shortage.

    14. Cost of subscriptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15810
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(6) : 598, 602
    Notes:
    Views of representative publishers of farm papers about what percentage of the subscription price it costs to secure subscriptions.

    24. On the other side of the column rule

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weymouth, George (author / Editor, Farm Life)
    Format:
    Editorial
    Publication Date:
    1915-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16861
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(4) : 42-44
    Notes:
    Commentary about the relationships between editorial matter and advertising. Maintains that editors have "annexed the territory on the other side of the column rule" and will stand up to advertisers and publishers, if necessary, "to keep the other side of the column rule clean territory."

    28. Playing up the advertising element in agricultural bulletins

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1918-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16929
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    31(7) : 26-27
    Notes:
    Examines the Farmers' Bulletins of the U.S. Department of Agriculture in terms of the increasing use of advertising techniques within them.

    31. Report of Postal Committee, National Agricultural Press League

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15934
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(3) : 313-316
    Notes:
    Report of the Postal Committee of National Agricultural Press League. Addressed to the publishers of the Agricultural Press of America.

    48. The purpose of the farm journal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Hugh J. (author / Editor, Farm, Stock and Home)
    Format:
    Journal article
    Publication Date:
    1912-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16647
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(11) : 77-79, 82
    Notes:
    Address to an agricultural journalism class, University of Wisconsin, Madison.

    53. Who foots the bills? What proportion of the cost of production does the subscription income of a farm paper bear?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15806
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(6) : 581-583
    Notes:
    Twelve brief reports from "a number of representative publishers."