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    Start Over Subject Term appeals (message) Journal Title Agricultural Advertising

    19. The Devil and Eve

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burba, George F. (author / Editor, Daily Sun, Springfield, Ohio)
    Format:
    Journal article
    Publication Date:
    1905-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15457
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(3) : 224-225
    Notes:
    Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."

    22. Good copy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sanborn, F.E. (author / President, Standard Stock Food Company, Omaha, Nebraska)
    Format:
    Journal article
    Publication Date:
    1906-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15497
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    14(3) : 258-260

    26. Mail order advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15932
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(3) : 273-277
    Notes:
    Extracts from an address delivered before the Central Y.M.C.A. advertising class, Chicago, Illinois.

    29. Advertising a natural law: what nature teaches about it - tell the truth in advertisements, but make 'em interesting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Herbert (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16346
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 430-433
    Notes:
    Address to the National Association of Advertising Clubs, Kansas City, Missouri, August 26, 1908.

    35. A decade of publicity, fore and aft

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, P.V. (author / Publisher, Northwestern Agriculturist)
    Format:
    Journal article
    Publication Date:
    1909-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16416
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(8) : 794-799
    Notes:
    Includes a reported example of deception used in advertising harness for horses.

    38. The harpoonist

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1911
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16435
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    22(8) : 76-81
    Notes:
    Cites advertisements of questionable effectiveness, including one with a headline, "Big spring boars" accompanied by a large portrait of a man and his wife.