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    Start Over Publication Year 1908 Journal Title Agricultural Advertising

    5. Advertising a natural law: what nature teaches about it - tell the truth in advertisements, but make 'em interesting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Herbert (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16346
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 430-433
    Notes:
    Address to the National Association of Advertising Clubs, Kansas City, Missouri, August 26, 1908.

    6. Agricultural papers of the United States - 1908

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16320
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    18(3) : 315-320
    Notes:
    A list of publications devoted to farming in its various departments, giving place of publication and frequency of issue.

    19. Influence of outdoor advertising on the sub-conscious mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trefz, E.F. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16351
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 517-519
    Notes:
    Extracts from speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908.

    29. Speech of J.B. Dignam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dignam, J.B. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16352
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 522
    Notes:
    Speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908. Humorous treatment of an agricultural writer's work.

    34. The advertising school and its product

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, S. Roland (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16347
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 436-437
    Notes:
    Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."

    36. The different viewpoint

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snell, Myrtle Tower (author / Copy staff, Long-Critchfield)
    Format:
    Journal article
    Publication Date:
    1908-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16354
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(1) : 24-26
    Notes:
    Urges advertisers to involve women communicators in providing a different viewpoint for advertising goods to the farm family. "let the women help make your advertisements human, Friend Advertiser."

    42. The original "medicine show"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16333
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(2) : 132-133
    Notes:
    Features John Austin Hamlin, promoter of Hamlin's Wizard Oil and inventor of the "medicine show" which for many years was a "potent and profitable means of publicity for certain proprietary remedies."

    45. The relation of the farmer to the advertising business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irvine, James M. (author / Editor, Fruit Grower)
    Format:
    Journal article
    Publication Date:
    1908-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16339
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(3) : 224-226
    Notes:
    Summary of speech to the St. Joseph (Missouri) Advertising Club, June 17, 1908

    52. Why the farmer does not read magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burt, Charles W. (author)
    Format:
    Journal article
    Publication Date:
    1908-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16365
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(2) : 134-136
    Notes:
    Author criticizes "standard magazines" for condescension to farm families and lack of content interesting to them. Commends progress of farm papers.