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Start Over Subject Term consumers Subject Term promotion Journal Title Agribusiness

1. A discrete/continuous model of fruit promotion, advertising and response segmentation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 179-196

2. A double-hurdle approach to advertising: the case of cheese

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blisard, N. (author) and Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 109-120

3. The determinants of direct mail coupon usage revisited: evidence from count panel data models

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chiou-Wei, Song Zan (author)
Format:: Journal article
Publication Date:: 2004
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22435
Journal Title:: Agribusiness
Journal Title Details:: 20(2) : 189-200