Novak, James L. (author), Stegelin, Forrest E. (author), and Stegelin: Associate Professor, Department of Agricultural Economics and Extension Agribusiness Marketing-Management Economist, University of Kentucky, Lexington, KY; Novak: Specialist for Microcomputer Applications, Extension Agricultural Economics, Auburn University, Auburn, AL
Format:
Journal article
Publication Date:
1986
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06181
17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.
James F. Evans Collection, cited reference, The results of a study that examined consumer willingness to buy irradiated food products are presented. Benefits and risks of food irradiation, economics feasibility, and consumer attitudes are described.
McGuirk, Anya M. (author), Preckel, Paul V. (author), Peterson, Everett B. (author), Van Eenoo, Edward Jr. (author), Gracia, A. (author), and Albisu, L.M. (author)
Format:
Journal article
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22417
