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Start Over Subject Term advertising Subject Term buyer behavior Journal Title Agribusiness

1. A discrete/continuous model of fruit promotion, advertising and response segmentation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 179-196

2. Evaluating the effect of generic advertising and food health information within a meat demand system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Liu, Donald J. (author) and Boetel, Brenda L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22431
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 345-354

3. Newspaper advertisement characteristics and consumer preferences for apples: a MIMIC model approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author) and Patterson, Paul M. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16677
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 159-177