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    Start Over Subject Term training programs Journal Title Agri Marketing

    6. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    7. Plot tours go virtual: when dealer attendance dropped at summer field days, Mycogen Seeds turned to electronic supplemental training to zero in on product positioning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ross, Ron (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23177
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 28-29

    9. Sowing seeds of confidence : DeKalb dealers develop positive image of product

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritchard, Robert (author / Manager, Pr/Publications, DeKalb-Pfizer Genetics, DeKalb, IL) and Manager, Pr/Publications, DeKalb-Pfizer Genetics, DeKalb, IL
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03044
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 42-43
    Notes:
    James F. Evans Collection

    10. Taking a long look at customer service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reddick, Bekah (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19830
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(1) : 22-24
    Notes:
    Features relationship marketing program of Pioneer Hi-Bred International - training and professional development of sales force, web site and magazine for growers.