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    Start Over Subject Term media effectiveness Journal Title Agri Marketing

    62. Inquiring minds want to know: ag/rural broadcasting update

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saylor, Jennifer (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29440
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 34
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Describes a media-use survey being planned.

    63. Internet and magazines: new media or supercharged print?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    1996-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09635
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : I-32 - I33
    Notes:
    Delmar Hatesohl Collection, Article in American Agricultural Editors' Association (AAEA)75th anniversary supplement to the October 1996 issue., "The internet is many things, but at its core it remains essentially a new kind of print medium. Its immediacy and graphic flexibility provide fertile space for experimentation."

    70. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.