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    Start Over Subject Term cooperative programs Journal Title Agri Marketing

    1. Blockbuster marketing campaign puts real tree sales on track

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21988
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 38,40
    Notes:
    Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.

    2. NAFB members build connections

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Provenmire, Jeremy (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25883
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 28, 30-31
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45414, Features several members of NAFB and "how they are getting the issues and news of the day to their audiences."

    3. New ground for ag journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roberts, Owen (author / President, International Federation of Agricultural Journalists)
    Format:
    Journal article
    Publication Date:
    2019-06
    Published:
    Brazil
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10710
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(5) : 24
    Notes:
    Reports on a gathering of International Federation of Agricultural Journalists (IFAJ) representatives with those of the network, Rede Brasil de Jornelistas Agri (Brazilian Agricultural Journalists Network) to discuss possible collaboration for professional development and information exchange.

    8. What agri-marketers want

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kronberg, Gene (author), Degnan, Annette (author), Truesdell, T.C. (author), and Egan, Michele (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30168
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 28-29
    Notes:
    Four agri-marketers describe expections of their marketing communications agencies.