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Start Over Subject Term communication research Subject Term evaluation Journal Title Agri Marketing

1. A case for marketing research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cummins, M.L. (author)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00843
Journal Title:: Agri Marketing
Journal Title Details:: 21(3) : 44-45, 48-49
Notes:: AgComm Teaching

2. Reinvesting in a legendary brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

3. Targeting consumer targets: measuring advertising's effectiveness is really a big deal

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leake, Linda L. (author)
Format:: Magazine article
Publication Date:: 2001-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12685
Journal Title:: Agri Marketing
Journal Title Details:: 39(6) : 66-69