Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.
Describes some efforts by agribusiness to help producers address issues such as livestock odor, animal welfare, biotechnology and other aspects of food and fiber production. Reports "the initiatives are making a dent in public opinion."
Reports on efforts of an alliance of large and small companies, associations, contractors and suppliers who provide services and products for green spaces.
UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.