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    1. Add tele- to the marketing mix : four case histories of successful programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McClellan, Michael K. (author / President, M.K. McClellan and Associates, Inc., Atlanta) and President, M.K. McClellan and Associates, Inc., Atlanta
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03042
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 40, 46-47
    Notes:
    James F. Evans Collection

    3. CAP/PIK : It's time to act

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00831
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(10) : 76
    Notes:
    AgComm Teaching

    4. Creating innovative service strategies for profit

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aubrey, Sarah Potter (author)
    Format:
    Journal article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26497
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(8) : 49
    Notes:
    Posted at www.agrimarketing.com/?i=October%202007, Emphasizes the challenge of getting farmer customers to pay for services that agri-marketers provide in an era of "What have you done for me lately?"

    7. Evaluating salespeople

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author / Purdue University, Dept. of Agriculture Economics) and Purdue University, Dept. of Agriculture Economics
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00780
    Journal Title:
    Agri Marketing
    Journal Title Details:
    20(2): 70-73
    Notes:
    AgComm Teaching

    8. Flying below the radar : profits come from well-designed 'back-end' programs

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Damrow, Dick (author / Executive Vice President, Miller Meester Advertising Inc., Minneapolis) and Executive Vice President, Miller Meester Advertising Inc., Minneapolis
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03043
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 32, 36
    Notes:
    James F. Evans Collection