Posted at www.agrimarketing.com, 40 pages., Special supplement to the November/December 2007 issue. Articles feature the development, influence and future of NAMA, as well as the professional fields it serves.
Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are
Posted at www.agrimarketing.com/?i=October%202007, Representatives of nine market research firms describe some current projects related to agricultural marketing.
Bennewies, Gary (author), Johnson, Jan (author), Claussen, Ron (author), Wilson, Steve (author), Finegan, John (author), Gross, Joe (author), and Jasper, Bob (author)
Format:
Journal article
Publication Date:
2008-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28359