Posted at www.agrimarketing.com/show_story.php?id=45417, Describes efforts to provide agricultural information services to farmers in Iraq through the Internet, and to establish a farm broadcasting presence in Iraq.
Brief reports about serving the fruit and vegetable markets from Meister Media Worldwide, Southeast Agnet, Vance Publishing, Western Farm Press, Malcolm Media Ag Publishing and Annex Publishing.
Discusses streaming audio, blogs and RSS (Real Simple Syndication) as factors in the development of new ways in which to use "old" media (radio) and "new" media (Web based).
National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
