Describes use of a trade show theme, "Accelerate performance," to promote an inoculant for soybeans and other legumes. Featured a contest that allowed farmers at the show to "experience the thrills and chills of being a professional race car driver by racing against each other via a stockcar simulator."
Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.
