1. Putting stock in a niche market : beef breed journal national buy targets influential group of producers Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Purnell, Rick (author / Account Executive, McCormick Advertising Agency Inc., Kansas City, MO) Format: Journal article Publication Date: 1992-09 Published: USA: Niles, IL : Century Communications Inc. Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06401 Journal Title: Agri Marketing Journal Title Details: 30 (8) : 24-25 Notes: James F. Evans Collection, A group of 12 beef breed journals is helping marketers reach an influential group of cattle producers through a national advertising buy. Learn why these readers are a prime audience for new products. (original)
