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    5. Market opportunities in today's farm households

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan, Maud (author / Purdue University) and Briggeman, Brian (author / Purdue University)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23837
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 8
    Notes:
    Identifies farm market sectors that may represent opportunities as farm structures change: ruralpolitans, mature farmers, farm operators with spouses working off-farm, traditional farms and commercial farms.

    7. New study: agri-marketers invest over $600mm annually

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24776
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 38
    Notes:
    Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.