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    Start Over Journal Title Advertising Age

    1. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    3. "Shroom ads" compelled speech

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teinowitz, Ira (author)
    Format:
    Journal article
    Publication Date:
    2001-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18372
    Journal Title:
    Advertising Age
    Journal Title Details:
    72(27) : 26
    Notes:
    Reports on a U.S. Supreme Court decision involving the Mushroom Council. "Agricultural marketing campaigns totaling $600 million or more are at the center of a US Supreme Court decision last week that found farmers and growers cannot be forced to pay into programs that are solely advertising-based."

    14. Ad dollars help drum up ag business overseas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05447
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S16
    Notes:
    The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."

    17. Ad pages in farm publications for 12 months, 1975-74: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1976-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15683
    Journal Title:
    Advertising Age
    Journal Title Details:
    47: 54
    Notes:
    1 p.

    18. Ad pages in farm publications for 12 months, 1976-75: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1977-01-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15682
    Journal Title:
    Advertising Age
    Journal Title Details:
    48: 56
    Notes:
    1 p.

    19. Ad pages in farm publications for 12 months, 1977-76: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1978-01-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15681
    Journal Title:
    Advertising Age
    Journal Title Details:
    49: 112
    Notes:
    1 p.

    20. Ad pages in farm publications for 12 months, 1978-77: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1979-01-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15680
    Journal Title:
    Advertising Age
    Journal Title Details:
    50: 58
    Notes:
    1 p.