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    Start Over Journal Title Advertising Age

    71. Bleak farm picture stifles magazines' growth

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kesler, Lori (author / Advertising Age) and Advertising Age
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02933
    Journal Title:
    Advertising Age
    Journal Title Details:
    57(27): S-2-3 (April 21, 1986)
    Notes:
    James F. Evans Collection

    72. Borden revives cash cow for $10 mil ad offensive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author) and Chura, Hillary (author)
    Format:
    Journal article
    Publication Date:
    1999-08-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(34) : 8
    Notes:
    "Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."

    74. Brewer/Y&R: aftermath of an acquisition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millman, Nancy (author)
    Format:
    Journal article
    Publication Date:
    1981-08-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21576
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(35) : 45+
    Notes:
    Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young &amp; Rubicam advertising agency, New York, in mid-1974.

    77. Can we have détente between advertisers and consumerists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trahey, Jane (author)
    Format:
    Journal article
    Publication Date:
    1976-08-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18436
    Journal Title:
    Advertising Age
    Journal Title Details:
    47(32) : 34
    Notes:
    Describes anger of advertising industry toward government policies such as subsidies to farmers to grow tobacco to be shipped abroad.

    78. Catalogs boom and grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    79. Catfish, for one, is rising to the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McGrath, Roger (author)
    Format:
    Journal article
    Publication Date:
    1982-10-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(43) : M-10-11, M-14-16
    Notes:
    Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.