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    Start Over Subject Term marketing techniques Journal Title Advertising Age

    7. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    8. Catalogs boom and grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980-01-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(3) : S-22-S-25
    Notes:
    Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.

    9. How do consumer and agri ads differ?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritzker, Margie (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S9, 11
    Notes:
    Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

    10. Amoco encouraged by its gasohol trial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neher, Jacques (author)
    Format:
    Journal article
    Publication Date:
    1979-08-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(35) : 33
    Notes:
    Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.