Skip to search
Skip to main content
Skip to first result
Search
Search Results
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1973-11-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18446
Journal Title:
Advertising Age
Journal Title Details:
44(48) : 85-90
Notes:
Discusses the roles and types of farm periodicals that serve "an improved farm picture."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cornick, James M. (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.