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    Start Over Subject Term expenditures Journal Title Advertising Age

    101. Top net tv spenders boost budgets: soaring spot market sees new brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1977-03-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18445
    Journal Title:
    Advertising Age
    Journal Title Details:
    48(10) : 58
    Notes:
    Among other television advertising trends, the article cites "agriculture and farming" as a category that showed "the greatest increases" in television expenditures.

    103. Total U.S. ad spending by category and media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1993-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06347
    Journal Title:
    Advertising Age
    Journal Title Details:
    64(41) : 8
    Notes:
    1991-1992 data, by category (including "food" and "horticulture and farming." Based on data from 100 leading national advertisers.