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    Start Over Subject Term buyer behavior Journal Title Advertising Age

    1. Food isn't bought for nutrition, Senate told

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."

    3. Milking labels for all they're worth

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Masterson, Peg (author)
    Format:
    Journal article
    Publication Date:
    1994-09-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18378
    Journal Title:
    Advertising Age
    Journal Title Details:
    65(37) : 12
    Notes:
    "Four states have approved special rBHG-free labels for milk, but evidence is still spotty on whether consumers will respond."