1. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Cornick, James M. (author) Format: Journal article Publication Date: 1981-09-07 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429 Journal Title: Advertising Age Journal Title Details: 52(37) : S-1, S-8 Notes: In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
