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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1979-01-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15680
Journal Title:
Advertising Age
Journal Title Details:
50: 58
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1979-07-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15709
Journal Title:
Advertising Age
Journal Title Details:
50: 40
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1979-01-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15752
Journal Title:
Advertising Age
Journal Title Details:
50: S-8
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pritzker, Margie (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gage, Theodore J. (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S-1, 3, 4
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Neher, Jacques (author)
Format:
Journal article
Publication Date:
1979-08-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
Journal Title:
Advertising Age
Journal Title Details:
50(35) : 33
Notes:
Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Shapiro, Leo J. (author) and Bombach, Dwight (author)
Format:
Journal article
Publication Date:
1979-03-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18435
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S2
Notes:
Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Robertson, M. James (author)
Format:
Journal article
Publication Date:
1979-05-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21577
Journal Title:
Advertising Age
Journal Title Details:
50(19) : S
Notes:
Describes use of premiums in promoting products and services to farmers: windbreakers, caps, others.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Conley, Dick (author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05446
Journal Title:
Advertising Age
Journal Title Details:
50(13) :S16-S17 March 19, 1979
Notes:
Evans, AgComm teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gutmann, Hanna (author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05447
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S16
Notes:
The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rosen, Carol (author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05448
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S14-S15 March 19, 1979
Notes:
Evans, AgComm teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05449
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S14-S15 March 19, 1979
Notes:
Evans, AgComm teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gutmann, Hanna (author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05450
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S8
Notes:
"An expanded list of promotion programs administered by the U.S. Dept. of Agriculture (USDA), and mostly funded by farmer groups, is channeling almost $35 million annually into advertising and promotion. While most government marketing subsidies have disappeared, the number of promotion programs and available funding have continued to grow from 11 programs in 1975 to 20 programs today, with 3 more awaiting Congressional approval. Of the 20 existing programs, 19 are funded by producers, farmers, or manufacturers." Article mentions beef, wheat, wool, raisin and peach programs.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05451
Journal Title:
Advertising Age
Journal Title Details:
March 19, 1979 : S2
Notes:
Evans, AgComm teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Edwards, Larry (author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05457
Journal Title:
Advertising Age
Journal Title Details:
May 14, 1979 : 3, 88
Notes:
Evans, AgComm teaching