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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2002-05-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22226
Journal Title:
Advertising Age
Journal Title Details:
73(18) : 0_1, 3 pgs.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1969-07-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
Journal Title:
Advertising Age
Journal Title Details:
: 2, 8
Notes:
Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2003-07-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21558
Journal Title:
Advertising Age
Journal Title Details:
74(29) : 4
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2007-05-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26037
Journal Title:
Advertising Age
Journal Title Details:
78(20) : 34
Notes:
Midwest Region edition.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08392
Journal Title:
Advertising Age
Journal Title Details:
August 30, 1982 : 33
Notes:
Evans, AgComm teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wylie, Kenneth (author)
Format:
Journal article
Publication Date:
1985-04-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18442
Journal Title:
Advertising Age
Journal Title Details:
56(30) : 40
Notes:
Describes approach of Willey's (Greensboro, Vermont), a "country store" that does an annual business of $1 million.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
York, Emily Bryson (author)
Format:
Journal article
Publication Date:
2009-11-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29469
Journal Title:
Advertising Age
Notes:
Via online. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2005-04-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22225
Journal Title:
Advertising Age
Journal Title Details:
76(17) : 24
Notes:
ACDC has abstract