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2. Commercial advertising as an editorial problem
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, W.G. (author / Executive Secretary, Agricultural Publishers Association)
- Format:
- Speech
- Publication Date:
- 1922-05-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
- Notes:
- Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
3. Our agency problems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LeQuatte, T.W. (author / Successful Farming) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
- Notes:
- Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
4. Our agency problems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LeQuatte, T.W. (author)
- Format:
- Speech
- Publication Date:
- 1920-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22479
- Notes:
- Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 5 pages., Describes types of advertising agents and problems involving them. "an incompetent advertising agency can destroy the average advertiser in one year." Calls for coordinated efforts to analyze the qualifications of advertising agents.