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2. Can publishers really afford to be ethical?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Markey, David (author)
- Format:
- Speech
- Publication Date:
- 2005-07-31
- Published:
- Ireland: IFP Media, Dublin, Ireland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
- Notes:
- Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
3. Commercial advertising as an editorial problem
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, W.G. (author)
- Format:
- Speech
- Publication Date:
- 1922-05-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22492
- Notes:
- Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Presented at the annual meeting of the American Agricultural Editors Association, Chicago, Illinois, May 15, 1922. 7 pages., Discusses his view of relationships among editors, advertising departments of farm papers, and advertising agencies.
4. Commercial advertising as an editorial problem
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, W.G. (author / Executive Secretary, Agricultural Publishers Association)
- Format:
- Speech
- Publication Date:
- 1922-05-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
- Notes:
- Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
5. Maintaining copy standards in farm papers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Capper, Arthur (author / U. S. Senator), Boberg, Walfred E. (author / Advertising Manager, the Farmer and Farm, Stock and Home), and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1930-05-21
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36818
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 38. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association, Washington, D.C., May 20, 1930.
6. Our agency problems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LeQuatte, T.W. (author / Successful Farming) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
- Notes:
- Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
7. The truth firing line
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kenner, H.J. (author)
- Format:
- Speech
- Publication Date:
- 1920-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22477
- Notes:
- Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 3 pages., Cites examples of misleading advertising copy being carried in some farm papers and encourages APA members to support the establishment of Better Business Bureaus.