A.I.D. Communications Media (author) and Pugsley, C.W. (author / Assistant Secretary of Agriculture, U.S Department of Agriculture)
Format:
Speech
Publication Date:
1922-05-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22523
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 15, 1922. 8 pages., Examines the role of farm papers in relation to farmers' organizations. Suggests that farm papers not be too antagonistic to such organizations and not exaggerate the benefits of them. Emphasizes the power farm papers have in regard to "the organization idea."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22492
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Presented at the annual meeting of the American Agricultural Editors Association, Chicago, Illinois, May 15, 1922. 7 pages., Discusses his view of relationships among editors, advertising departments of farm papers, and advertising agencies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22526
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 12-16., Offers his suggestions and reports those of several advertising agency representatives he surveyed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22528
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 23-29., Describes the editorial philosophy of the national farm magazine he edits. Argues that "human interest" is not merely a factor in publishing, but the fundamental factor. "Farming is not an end in itself. It is a means to an end - which is living."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22525
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 8-12., Examines the relationship between state farm papers and national farm papers/magazines.
