Pages 74-75 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research report, Extension Service, Michigan State University, E. Lansing. 1959. 17 pages.
Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08630
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Office of Extension Studies, New York State Agriculture Extension, Ithaca. 27 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08620
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research report. Kansas State College, Agriculture Extension, Manhattan. 19 pages.
