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    1. Farm publication preference study of Indiana and Illinois farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1964
    Published:
    USA: Farm Journal Inc., Philadelphia, PA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10777
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal, April 15, 1964. Pages 1-2., Summary of findings of a survey among Indiana and Illinois farmers by Campbell-Sanford Advertising Company, Chicago, Illinois. Questions involved media sources used by farmers and their families.

    2. Farmers' reaction to advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1964
    Published:
    USA: Farm Journal Inc., Philadelphia, PA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10776
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal magazine, April 1, 1964. Claude W. Gifford Collection. 2 pages., Summarizes findings of a survey through a convenience sample of midwestern farmers by Fletcher, Wessel and Enright Advertising Agency, St. Joseph, Missouri. Invited information about biggest faults of farm advertising, farm shows attended, and most helpful sources of information for buying automated feeding system or grain storage and handling system.