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    Start Over Format Research report Publication Year 2004 Subject Term media effectiveness

    1. Media coverage of rural America: 2004 vs. 2002

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W. W. Kellogg Foundation, Battle Creek, Michigan
    Format:
    Research report
    Publication Date:
    2004-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22324
    Notes:
    Posted at: http://www.wkkf.org/pubs/foodrur/media_coverage_of_rural_america_00253_04093.pdf, 40 pages., Study compared urban media coverage of rural America during 2004 presidential election with 2002 coverage.

    2. Over the fence, over the air: rural viewers respond to local TV news coverage of agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hopke, Scott D. (author), Otto, Justin F. (author), and Shellabarger, Jacob W. (author)
    Format:
    Research report
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23496
    Notes:
    Agricultural journalism class project, University of Missouri, Columbia. 28 pages., Results of an e-mail survey among alumni of the College of Agriculture, Food and Natural Resources, University of Missouri. Respondents suggested increased coverage of agricultural issues, more reporter training on agricultural issues, hiring reporters with agricultural background to cover agricultural issues, and increased quality and depth of coverage of agricultural issues.