Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
Notes:
Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.
USA: Monsanto Agricultural Products, St. Louis, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26740
Notes:
20 pages., Prepared for the Western Governers Conference in Salt Lake City, Utah, February 21, 1984, to discuss "The image of agriculture." Prepared by the public affairs office of Monsanto Agricultural Products in cooperation with the staff of Governor Ted Schwinden, Montana, and KUED-TV, Salt Lake City, Utah.
USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24462
Notes:
Retrieved June 21, 2006, 4 pages., Findings from research by the Institute on how Americans view the food system and how they view the reforms that food policy advocates put forward to improve it. Suggests frames and their potential for impact.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28559
Notes:
5 pages., Message frames ("current" and "better") for use by rural advocates about creating messages based on the way people currently think about rural America.
