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2. Advertising and promotion in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author)
- Format:
- Report
- Publication Date:
- 1984-01
- Published:
- USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
- Notes:
- 37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of this advertising focused on highly processed and highly packaged foodswhich also tend to be the foods consumed in large quantities in the United States relative to Federal dietary recommendations such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the U.S. Department of Agriculture spent $333.3 million on nutrition education, evaluation, and demonstrations. This is approximately what the food industry spent on advertising just for coffee, tea, and cocoa, or for snacks and nuts; slightly more than half (60 percent) the amount spent on advertising for carbonated soft drinks, and less than half the amount spent promoting beer, or candy and gum, or breakfast cereals.
3. Eat to live: TV food ads make kids eat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Watson, Julia (author)
- Format:
- Report
- Publication Date:
- 2006-06-16
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24394
- Notes:
- UPI via LexisNexis Academic. 2 pages., Discusses evidence from the United States and the United Kingdom showing that children eat more "after being bombarded with TV food ads."