Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36849
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 18. 2 pages., Shows comparative lineage for 21 classes of advertising in all farm papers that appear in the National Advertising Records..
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36895
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 7, Minutes of APA membership meeting, San Francisco, California, November 11, 1987., Members note reports from editors about increasing pressure from advertisers to influence editorial material. Suggested that publishers exchange information when this happens.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36813
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Printed on back side of APA stationery. 1 page., Lists 38 member publications with a combined audited circulation of more than 7,000,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36825
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Printed on back side of APA letterhead. 1 page., Reports 31 member periodicals with combined audited circulation of more than 7,500,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36870
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 20. 2 pages., Reports from five APA publishers that carry beer advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36836
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 34. 2 pages., Association member urges farm publishers to survey subscribers about their intentions for buying autos.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36871
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 24. 2 pages., Reports from six APA publishers that oppose carrying the advertising of alcoholic beverages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36888
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 6 of Minutes of the annual APA membership meeting, Denver, Colorado, October 16, 1973., Discussion emphasizes that the strength of farm publications comes from freedom of the press, "but this story has not been told very well."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36827
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 82. 2 pages., Shows combined circulation, line rates and millini rates of 35 farm papers, 1921-1930. Circulation grew from 7,189,905 in 1921 to 11,931,921 in 1930. Line rate rose from $48.34 in 1921 to $66.01 in 1930. Milline rate is line rate divided by circulation and multiplied by one million.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36876
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 18 pages., Submitted by N.W. Ayer and Son, Inc., as continuation of a campaign begun in 1940.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36968
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 1 page., Lists 30 members with a total paid circulation of 9,568,843.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36881
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Page 1 of Minutes of the APA meeting, Chicago, Illinois, January 26, 1944., President Charles E. Sweet reports that the 25 members when 1943 began represented a total circulation of 7,700,000. The present 34 members represent a total combined circulation of more than 11,750,000. APA now has within its membership all but four of the total number of publications eligible for membership.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36966
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36873
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 31 pages, including transmittal memo from Promotion Committee., APA promotion plans and recommendations prepared by N.W. Ayer & Son, Inc.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36855
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 12-15 in "Farm Conditions," published by APA., Lineage compilation by National Advertising Records.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24898
Notes:
Adopted by APA members, 1924 annual meeting, Chicago, Illinois. 2 pages., Describes obligations to subscribers, fellow publishers, and the advertiser and advertising agent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36817
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 19. 4 pages., Report from the agricultural press committee of the American Association of Advertising Agencies (A.A.A.A.).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36892
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 2 in Minutes, annual APA membership meeting, New York City, New York, November 15, 1989., Brief report highlighting opportunities that call for a broader base of membership and funding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36890
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 11 in Minutes, APA Board of Directors Meeting, Phoenix, Arizona, April 10-12, 1978., Brief discussion identifies questions that APA needs to ask itself, such as whether it sees itself as a spokesman for agriculture, whether it is satisified with what it is doing, whether it is structured properly and whether it needs to differentiate between self-serving interests and those of agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36861
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-7, minutes of the annual meeting, APA, Chicago, Illinois, October 18, 1938., Discussion about needs and methods. Led to an approved motion to plan a presentation to be used for united action.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28828
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 13, p. 1., "The coming of radio brings a new problem to publishers." Signs of shift.
American Business Media (author) and American Business Media, New York, New York.
Format:
Report
Publication Date:
2008-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28811
Notes:
Via online. 1 page., Data from Business Information Network of ABM showing advertising pages and revenue in agriculture magazines, December 2007 and December 2008.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26313
Notes:
6 pages., Part of a 59-page report of findings from a survey among executives at U.S. companies. This section focuses on responses from executives in the horticulture/farming sector.
