The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947-11-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04650
Notes:
Includes Table of Contents and Forward at ACDC; James F. Evans Collectionl The study was conducted by the Advertising Research Foundation in Cooperation with Agricultural Publishers Association; Please see B04667-79 for others in this series, New York, The Advertising Research Foundation
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06392
Notes:
Wallaces Farmer/Penton contribution to ACDC, November 2015., 8 pages., Describes the Iowa Master Farmer Awards program founded by Wallaces Farmer magazine in 1926 and continuing through 2014 to honor outstanding Iowa farm families. Includes operations of the Iowa Master Farmer Foundation, which was formed in 2002.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06612
Notes:
Prepared for the Affiliates Ethics Case Studies Project of the American Agricultural Editors' Association, New Prague, Minnesota. 2 pages., Identifies possible topics for case studies, featuring some of the ethical issues that have been identified most commonly in agricultural journalism communications. Three categories:
(1) Information control through financial pressure or incentives. (2) Deception and (3) Pestering editors.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10720
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25910
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Women's Feature Service via Media South Asia. 3 pages., Describes the development and pioneering role of a rural magazine for which rural women handle all the reporting, writing, editing, layout, artwork, photography and circulation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25911
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Via Media South Asia. 3 pages., "A low-profile, but innovative and imaginative farm journal is very popular among cash-crop growers in southern Karnataka and northern Kerala." Variously spelled "Adike Patrike" and "Adike Pathrike"
Singh, Amit (author) and Food and Agriculture Organization of the United Nations, Rome, Italy.
Format:
Report
Publication Date:
2005-11
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26291
Notes:
6 pages., Case study of an information distribution service providing farmers and traders with access to market and technical information on crops and other commodities with which they deal in the form of a newspaper, magazines, short message service by mobile phone, and web services.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26313
Notes:
6 pages., Part of a 59-page report of findings from a survey among executives at U.S. companies. This section focuses on responses from executives in the horticulture/farming sector.
American Business Media (author) and American Business Media, New York, New York.
Format:
Report
Publication Date:
2008-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28811
Notes:
Via online. 1 page., Data from Business Information Network of ABM showing advertising pages and revenue in agriculture magazines, December 2007 and December 2008.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28828
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 13, p. 1., "The coming of radio brings a new problem to publishers." Signs of shift.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Report
Publication Date:
1926-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28860
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 27. 7 pages., Report of a speech before the Advertising Agencies Council of Cincinnati, Ohio.
Hayden, Victor F. (author), Jenkins, Charles J. (author), and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1925-07-29
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36764
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, 22 pages., Testimony on second-class mail before the Special Joint Sub-Committee on Postal Rates of the Senate and House of Representatives, Washington, D.C.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1926-02-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36775
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Bulletin No. 8. 1 page., APA Executive Director addresses a remark in an American Mercury article referring to Baptist publications as showing careless editing and having appearance like "that of the cow state agricultural journals."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1926-05-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36776
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, 2 pages., Invites member farm publishers to consider promoting a prize letter contest staged jointly by the USDA, Radio Manufacturers and National Farm Radio Council. Cites considerations for supporting, or not.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1927-09-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36783
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Part of Annual Report of the Executive Secretary, APA. Page 2., Provides a case example of efforts by farm publishers to identify and thwart fraudulent advertising.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-01-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36791
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 7. 1 page., Cites an editorial in the January issue of WACO, published by the Woodmen Accident Insurance Company, Lincoln, Nebraska.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-01-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36792
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 11. 1 page., Reports APA decisions about advertising claims of three advertisers.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-08-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36803
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 68. 4 pages., Results of a preliminary survey among 60 agency space buyers and farm paper advertisers.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1928-12-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36806
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 99. Minutes of APA Subcommittee on Standardized Research. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36813
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Printed on back side of APA stationery. 1 page., Lists 38 member publications with a combined audited circulation of more than 7,000,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36817
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 19. 4 pages., Report from the agricultural press committee of the American Association of Advertising Agencies (A.A.A.A.).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36825
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Printed on back side of APA letterhead. 1 page., Reports 31 member periodicals with combined audited circulation of more than 7,500,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36827
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 82. 2 pages., Shows combined circulation, line rates and millini rates of 35 farm papers, 1921-1930. Circulation grew from 7,189,905 in 1921 to 11,931,921 in 1930. Line rate rose from $48.34 in 1921 to $66.01 in 1930. Milline rate is line rate divided by circulation and multiplied by one million.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1932-02-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36834
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 11. 3 pages., Summary of some possibilities identified at a meeting of the Directors. Among them: bank advertising, ice and ice refrigerators, auto repair parts, radio programs, highway improvement.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36836
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 34. 2 pages., Association member urges farm publishers to survey subscribers about their intentions for buying autos.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1932-08-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36838
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 67. 1 page., Reports on efforts by the Association to encourage political parties to advertise in farm papers.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1933-08-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36843
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 16. 3 pages., Regarding participation of APA in the newly created Periodical Publishers Institute and the agenda it is to undertake.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1933-08-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36844
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 18. 2 pages., APA executive secretary reports responses of several member farm papers to this question.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1934-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36846
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 21. 1 page., APA Executive Secretary describes a situation and invites suggestions from member publishers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36849
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 18. 2 pages., Shows comparative lineage for 21 classes of advertising in all farm papers that appear in the National Advertising Records..
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1935-09-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36850
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 32. 1 page., APA executive secretary reports on an experience in which a writer submitted to another farm paper the same article that had been published in another farm paper about two years ago.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1935-03-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36851
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Page 2 in Bulletin No. 9., APA executive secretary reports on a recent news item about a newspaper that issued its first annual farm edition in tabloid form, 24 pages. The announcement goes on to say, "The section was handled by the regular staff in about ten days along with other duties." Author recalls the story about the farmer who exhibited an ostrich egg to his hens and told them that, while he wasn't scolding them for their efforts, they might take this as an example and try to do better.
Gregory, Clifford V. (author / APA Secretary) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1936-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36852
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 2-4, Minutes of the annual meeting, Chicago, Illinois, October 14, 1936., Includes a history of this aspect of the APA mission, plus recommendations.
Gregory, Clifford V. (author / APA Secretary) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1936-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36853
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-5, Minutes of the annual meeting, Chicago, Illinois, October 14, 1936., "We believe that the time has arrived for Association members to become more strict with regard to the copy they accept."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36855
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 12-15 in "Farm Conditions," published by APA., Lineage compilation by National Advertising Records.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36859
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 5-6 of Executive Secretary's annual report for the period ending September 30, 1937., Offers examples of cases during the period when APA negotiated with advertisers about copy they wished to run.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36861
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-7, minutes of the annual meeting, APA, Chicago, Illinois, October 18, 1938., Discussion about needs and methods. Led to an approved motion to plan a presentation to be used for united action.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1938-08-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36862
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, 7 pages., Digest of opinions and suggestions from APA directors. General agreement that radio is cutting into appropriations that otherwise might be expected to go into farm papers.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1939-07-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36868
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 14. 2 pages., APA Executive Secretary responds to a Bloomington (Illinois) Pantagraph article citing 90 percent newspaper circulation among Illinois farmers and emphasizing newspapers as sources of farm-related information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36870
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 20. 2 pages., Reports from five APA publishers that carry beer advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36871
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 24. 2 pages., Reports from six APA publishers that oppose carrying the advertising of alcoholic beverages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36873
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 31 pages, including transmittal memo from Promotion Committee., APA promotion plans and recommendations prepared by N.W. Ayer & Son, Inc.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1940-10-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36875
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Pages 9-10 in Annual Report of the Executive Secretary for the Period Ending September 30, 1940., Emphasis on the practice of criticizing competitors.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36876
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 18 pages., Submitted by N.W. Ayer and Son, Inc., as continuation of a campaign begun in 1940.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36881
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Page 1 of Minutes of the APA meeting, Chicago, Illinois, January 26, 1944., President Charles E. Sweet reports that the 25 members when 1943 began represented a total circulation of 7,700,000. The present 34 members represent a total combined circulation of more than 11,750,000. APA now has within its membership all but four of the total number of publications eligible for membership.
Constant, Kenneth H. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1961-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36887
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 21, 2 pages., "A real danger is clearly evident in the attitude of the Bureau of the Census in driving down the number of farm units to the largest commercial and corporate-type farm enterprises."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36888
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 6 of Minutes of the annual APA membership meeting, Denver, Colorado, October 16, 1973., Discussion emphasizes that the strength of farm publications comes from freedom of the press, "but this story has not been told very well."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36890
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 11 in Minutes, APA Board of Directors Meeting, Phoenix, Arizona, April 10-12, 1978., Brief discussion identifies questions that APA needs to ask itself, such as whether it sees itself as a spokesman for agriculture, whether it is satisified with what it is doing, whether it is structured properly and whether it needs to differentiate between self-serving interests and those of agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36892
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 2 in Minutes, annual APA membership meeting, New York City, New York, November 15, 1989., Brief report highlighting opportunities that call for a broader base of membership and funding.
Cornick, James (author / Successful Farming) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1987-11-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36894
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Pages1-2, Minutes of APA membership meeting, San Francisco, California, November 11, 1987.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36895
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 7, Minutes of APA membership meeting, San Francisco, California, November 11, 1987., Members note reports from editors about increasing pressure from advertisers to influence editorial material. Suggested that publishers exchange information when this happens.
