Del Castello, Riccardo (author) and Braun, Paul Mathias (author)
Format:
Report
Publication Date:
2006
Published:
International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy, and Deutsche Gesellschaft fur Technische Zusammenarbeit GmbH, Eschborn, Germany.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08289
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03046
Notes:
Teaching resources for the Seed Improvement Communications Workshop, Office of International Development, University of Illinois, Urbana, July 24-29, 1981. 13 pages., Tools for analyzing sponsors, situations and audiences to develop messaging, media and timing strategies for communications efforts by agricultural researchers and educators in various countries.
Hassan, Musa Abu (author / Department of Development Communication, Centre for Extension and Continuing Education, Agriculture University of Malaysia, Serdang, Selnagor, Malaysia)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08030
Notes:
James F. Evans Collection, Mimeographed, 1994. 25 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., This study examines the ways in which staff of communication units in agricultural extension agencies in Malaysian select media to transfer knowledge to their clients. The findings revealed that the respondents regard actual objects are best in knowledge transfer activities, followed by media that convey reality with a high degree of fidelity. With regard to the selection elements considered important, they choose audience characteristic, followed in order by purpose of communication, audience media preference and time given to complete the media. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02670
Notes:
James F. Evans Collection. Delmar Hatesohl Collection., Rome, Italy : Information Division, Development Support Communication Branch, Food and Agriculture Organization of the United Nations, 1987. 44 p.
Coherence in Information for Agricultural Research for Development (CIARD).
Format:
Report
Publication Date:
2009-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37004
Notes:
Group 3: Making content widely accessible on the Web. 3 pages., Resource from CIARD for agricultural scientists, information professionals and technical developers, and marketing and communication professionals.
