Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
Notes:
Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947-11-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04650
Notes:
Includes Table of Contents and Forward at ACDC; James F. Evans Collectionl The study was conducted by the Advertising Research Foundation in Cooperation with Agricultural Publishers Association; Please see B04667-79 for others in this series, New York, The Advertising Research Foundation
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06612
Notes:
Prepared for the Affiliates Ethics Case Studies Project of the American Agricultural Editors' Association, New Prague, Minnesota. 2 pages., Identifies possible topics for case studies, featuring some of the ethical issues that have been identified most commonly in agricultural journalism communications. Three categories:
(1) Information control through financial pressure or incentives. (2) Deception and (3) Pestering editors.
Saul, Ezra V. (author), Cornehlsen, John H., Jr. (author), Devoe, Donald B. (author), Niccoll-Ehmer, Marjy (author), Hansen, Clyde J. (author), Jaffe, Jack (author), Raben, Margaret W. (author), and Zurier, Janet (author)
Format:
Report
Publication Date:
1954-10-01
Published:
USA: U.S. Naval Training Device Centerm, Port Washington, Long Island, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07234
Notes:
Hal R. Taylor Collection. He used this as a resource in preparing materials for the Communication Training Program of the National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing., Technical Report SpecDevCen 494-08-1 216 pages
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
