Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20159
Notes:
Pages 61-71 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Argues for hearing and accepting the perspectives of others in communicating with environmentalists. Describes guidelines for successful public involvement.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20160
Notes:
Pages 72-80 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises that forest industries firms and the Forest Service respond positively to the concerns expressed by interest groups. Offers six guidelines to communicate more effectively with environmentalists.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
Notes:
Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20161
Notes:
Pages 87-93 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Offers several basic rules that the forest industry and government can use to improve their credibility.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20162
Notes:
Pages 94-97 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Suggested that the public "has had it with untruthful or deceptive communications from industry in general," will try to protect itself when it thinks government has failed the people, and can spot deception. Showed three American Forest Institute advert
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20156
Notes:
Pages 26-33 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Speaker reports on efforts of the Forest Service to make "new efforts to find better ways to obtain public involvement - at an adequate level and early enough to be helpful." Describes use of listening sessions, involvement sessions and other techniques
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20157
Notes:
Pages 33-40 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Emphasizes need for "genuine two-way communication with concerned groups of citizens" rather than attempts to "sell" current forestry practices. Describes a public information program involving "roadless areas," with communications efforts guided by pub
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20155
Notes:
Pages 11-15 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Describes difficulties involved in getting one's message across to the public. Suggests that communicating with thought leaders and the disseminators of opinion may be more effective than with the general public regarding complex subjects such as forest
