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    Start Over Format Presentation Subject Term fake meat Language English

    1. Meat substitute brand understanding

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Presentation
    Publication Date:
    2020
    Published:
    USA: National Cattlemen's Beef Association, Centennial, CO
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
    Notes:
    21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.