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    21. Generic advertising in concentrated and differentiated agricultural markets

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    22. Getting feedback from the field

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    23. How much value is there in a producer branded bred heifer program?

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    24. How private market analysts use market news livestock and meat reports

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    25. If you provide it, will they read it? The effect of information on choices

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    26. Keeping top-of-mind: the impact of audio phone reminders on Kenya farmers' knowledge and uptake of drought tolerant (DT) maize

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    27. Markets segmented by regional-origin labeling with quality control

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    28. Measures of online advertising effectiveness: the case of orange juice

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    29. Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

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    30. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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