Format: Paper / Subject Term: promotion and value of information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yang, Shang-Ho (author) and Woods, Timothy A. (author)
Format:: Paper
Publication Date:: 2013-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00901
Notes:: Paper presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 16 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
Format:: Paper
Publication Date:: 2004-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
Notes:: Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stanley R. (author), Anders, Sven (author), and Herrmann, Roland (author)
Format:: Paper
Publication Date:: 2006-08
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06763
Notes:: Paper presented at the International Association of Agricultural Economists conference, Gold Coast, Australia, August 12-18, 2006. 26 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: van Voorthuizen, Hilde (author), Schotzko, Tom (author), and Mittelhammer, Ron (author)
Format:: Paper
Publication Date:: 2002-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22285
Notes:: Presented at the annual meeting of American Agricultural Economics Association, Long Beach, Californa, July 28-31, 2002. 30 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
Format:: Paper
Publication Date:: 2009-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
Notes:: Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brown, Mark G. (author), Lee, Jong-Ying (author), and Behr, Robert M. (author)
Format:: Paper
Publication Date:: 1990-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10577
Notes:: 17 pages., via conference paper presented at the American Agricultural Economics Association conference, August 1990., Analysis of grocery-store scanner data suggested that consumer confusion may exist between the two products, with advertising of grapefruit juice increasing demand for both.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Govindasamy, Ramu (author), Schilling, Brian (author), Puduri, Venkata (author), Sullivan, Kevin (author), Brown, Logan (author), Turvey, Calum (author), and Rutgers State University
Format:: Paper
Publication Date:: 2004-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27428
Notes:: Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshreturnsstudyfinal2004report.pdf

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Paper
Publication Date:: 2004-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
Notes:: Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alston, Julian M. (author) and Parks, Joanna C. (author)
Format:: Paper
Publication Date:: 2012-02
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01159
Notes:: Paper presented at the 56th annual Australian Agricultural and Resource Economics Society Conference, Fremental, Western Australia, February 7-10, 2012. 32 pages.

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